The platform is rolling out a updated setting that allows them to reduce the quantity of AI-created media appearing in their streams. This move comes as the company revealed that it now features more than 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This advancement comes amid a surge in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing channels on a popular video site only show clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a label for inferior, mass-produced content that is typically absurd or dreamlike.
Our research shows that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the power to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its service identified as artificially created. Overall, over 100 million media items are uploaded to the app daily, making AI-generated material a limited portion of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI-generated videos they see by accessing the topic control feature in the platform and picking the AI content topic. Additional categories that can already be modified under the tool cover politics, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines oblige content makers to tag lifelike AI-made content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.
In addition, the app will from now on apply an artificially created tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is also launching a $2m awareness program for experts and institutions to develop learning resources about ethical AI use. This program will assist charitable organizations dedicated to training programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, amid debate over intentions to make redundant hundreds of content moderators in the United Kingdom. TikTok is expected to cut a significant number of roles in its content moderation team in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it gets reviewed by humans. The company reported a notable drop in explicit and harmful content handled by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
